Montreal interior design agency EXA Design approached Helm to create a new brand identity, client presentation folder and stationery suite to complement their new website. As an agency priding itself on the creation of impressive interiors for their clients, they needed an image to match.

Helm created a pared back logo that is beautiful in its simplicity, the core of which is the red ’X’ which is comprised of two arrows. These arrows can then be separated out and used to call attention to and accentuate key pieces of information. On the folders, the arrows detach from each other to highlight the documents within. The folder covers further hero the X shape, which is clear foiled onto a white coated stock, producing a subtle yet elegant communications piece that the EXA team is proud to hand out to clients.